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What does your package say? Three reasons why looks are important.

If this man approached you socially, would you think dashing? Debonair? Or downright creepy?

In a perfect world, we would not judge each other, certainly not by the cover of our books, and all that.

Well, brace yourselves kids. And prepare for the truth you are about to receive:

You WILL be judged!

Yes. You will be judged by almost everyone, at every level, in almost every facet of daily life.

You will be arbitrarily tagged and labelled within moments of introduction to total strangers, while you subsequently develop abrupt, and often unfair opinions of your own.

It is shameful and abominable and, well, such is life.

If you want to make a good impression, there are some quick tidbits that come to mind: How about...shower? Yeah, that's a good one. And groom occasionally, and dress as you wish to be perceived. Or don't, if that's what you're going for. We all know how well being known as the smelly, greasy-haired, yellow-toothed bohemian with a great sense of humour can work out.

But what about your business? Your brand? Your product?

Who would explore beneath the surface if repulsed by the exterior? Perhaps even worse if they cannot see it at all.

At PromoPack Group Inc., we ask that you step forward, that you shine, and that you be seen! Regardless of whether this vision is one of functionality, or efficiency, or glamour. You only need conform to the concept of your own uniqueness, bring it to the surface, and let your flag fly high!

This is how you will be perceived. This is how you will be remembered.

Whatever you're making, whatever you're selling, or whatever you're becoming, it should declare itself loudly to those in need and those who care. It should make a statement that is far-reaching and magnificent to all those who appreciate you and love what you do and who you are!

I'll be honest. I wandered too far off topic to remember what I was trying to say. But there's a metaphor in there somewhere.

#fashion #image #beauty #perception